February 2019, Australia

The task

Helping Australian’s achieve their best possible mental health.

Beyond Blue has been a force for positive change, working tirelessly to reduce the stigma of mental health in Australia. Whilst people know and love the brand, BeyondBlue needed to broaden people’s understanding of what they do.

Working closely with Beyond Blue, Principals helped to reposition them from a vocal advocate to a practical resource supporting Australians to achieve their best possible mental health. Along with the repositioning we created a refreshed brand identity that builds on the strengths of the previous assets, while bringing new life and meaning to the brand that’s distinctive, approachable and capable of grappling with the most serious aspects of mental health.

I created and developed the illustration style to fit across different medias such as poster, report and social media